Music marketing is an innovative strategic advertising strategy focused on distributing, promoting, and selling relevant music to targeted audiences. The process incorporates many elements such as songwriting, recording, promotion and marketing.
Music marketing typically includes elements such as promotion through radio exposure, touring, distribution, and internet marketing. This marketing strategy can be used by any level artist or band. The main benefits include:
Independent Musicians YouTube Channel – As more people become familiar with the power of YouTube, they will want to see what independent musicians are up to.
To increase your visibility you can submit videos to music marketing outlets such as YouTube. Many major music marketing outlets will automatically publish your videos based on keywords you choose. You can also set up a YouTube channel specifically for independent musicians.
Freelance Marketing Artist – If you have the opportunity to create your own music or work freelance to earn a living, you can do so with ease. Freelance music promotion is an ideal way for both established artists and new talents to market themselves and make music money quickly.
Freelance music marketing involves the application of cold calling, marketing yourself through social networking, and building a network of followers on social media sites such as Facebook and MySpace. With so many opportunities for artist marketing these days, you can easily make music money with little to no experience. It does not matter if you are an independent musician or a top ten artist.
Social Media Marketing YouTube Channel – As more individuals become familiar with the power of YouTube, they will want to see what independent musicians are up to. To increase your exposure you can submit videos to music marketing outlets such as YouTube. Most major music marketing outlets will automatically publish your videos based on the keywords you choose.
You can also set up a YouTube channel on your personal website to help you reach a broader audience. By providing helpful, creative, entertainment-based information, you can easily attract fans and keep them coming back for more.
Facebook – More people are now using Facebook to stay connected to their friends, family, coworkers, and other favorite groups. If you don’t already have a fan page, it is definitely time to start one. One of the best ways to promote your music is to add your music marketing links to your fan page so that you can connect with potential fans and further develop your career.
If you already have a large fan base, then you may want to consider adding comments and other comments to encourage others to visit your page. Additionally, you can use Facebook as a platform for selling merchandise, signing autographs, and building partnerships.
Get Out There – Last but certainly not least, you should let the world know about your music and your efforts. Consider hosting a webinar, giving interviews, speaking at conferences, or participating in music competitions. The Internet is quickly becoming a powerful tool to get your music out there.
Many music groups have also taken to social media sites such as Facebook and Twitter, as well as local meet-ups and neighborhood festivals. By using these tools appropriately, you can greatly expand your fan base while building interest and recognition for your music. For the best results, be consistent with your promotions and be sure to leave your music videos up to date and informative.